Suave Lush & Coily
SOCIAL MEDIA CAMPAIGN
Suave set out to meet the unique needs of women with natural hair while social distancing with a campaign that uplifted and educated women of color so they felt confident caring for their natural hair. We engaged 4 macro-influencers to talk about their natural hair care journeys and share tips with women at home who are figuring it all out. The 20 pieces of content included Instagram static posts, an IG Live content series and a YouTube video series.