In order to raise awareness of Dove 0% Aluminum Deodorant, we enlisted 5 macro influencers who created a total of 41 pieces of content - 32 IG Story frames, 6 static in-feed posts, and 3 IGTVs. All with the ability to repurpose on Dove properties.
To further connect the consumer (and our influencers) with the science behind Dove 0% Aluminum Deodorant, we coordinated video shoots with Dove Dermatologists and each member of our influencer roster. They had conversations about underarm care, and authentically hit on product benefits that resonated most with them & their audience.